🏋️
Active Season: Indiranagar Inferno

THE FITNESS CHALLENGE
INDIA CAN'T IGNORE.

High-stakes group weigh-ins in Bangalore, live ruthless leaderboards, and real vouchers from Cult.fit & Myntra for those who survive.

View the Board ↓
Protocol Start expand_more
Apps don't make you accountable Badges aren't real rewards Nobody cares about your step count There's no consequence for quitting If your group can't see it, it didn't happen Fitness without competition is boring Apps don't make you accountable Badges aren't real rewards Nobody cares about your step count There's no consequence for quitting If your group can't see it, it didn't happen Fitness without competition is boring
Active Competition

THE LIVE BOARD

Every Monday 6 AM, your weekly % change goes public to your group. Streak. Rank. Name. No opt-out once you're in.

Prize Pool

₹10,24,500

Next Reveal

Monday 6AM

Week 8 of 12 · Indiranagar Group Live
🥇
P
Pranith 🔥 8 wks
8 weigh-ins · photo verified
−4.2%
🥈
S
Shreyas 🔥 5 wks
7 weigh-ins · photo verified
−3.8%
🥉
K
Kishen 🔥 3 wks
8 weigh-ins · photo verified
−3.1%
4
R
Rahul
⚠ Missed last 2 weigh-ins
−1.1%
😬 The group was notified Rahul missed this week. Streak gone.
Next reveal: Monday 6 AM
✓Ranked by % body change — fair at any weight
✓Missed weigh-in = broken streak, visible to group
✓Live photo proof required — no faking results
✓Top performer wins real brand vouchers
The Pipeline

HOW IT WORKS

01
groups

Pick Your Group

Join a Bangalore challenge — gym crew, running club, office team — or start your own. Small, local, and personal.

A
S
K
+12
Active: Indiranagar Arena
02
photo_camera

Weigh In Weekly

Live photo on the scale every Sunday. No screenshots. Miss it and your streak breaks — your entire group gets notified.

Live Validation Active
03
leaderboard

Climb the Board

Ranked strictly by % body weight change. Fair at 60kg or 120kg. Every Monday your change goes public.

#01 PRANITH M. −4.2%
#04 YOU −2.8%
04
trophy

Win Real Things

Top performers unlock premium gear, Cult.fit gym passes, Myntra vouchers, and whey protein. Not points. Not badges.

👟 Running Shoes 💪 Cult.fit Pass 🎽 Arena Gear 💊 Elite Whey
The Accountability Layer

NOWHERE
TO HIDE.

Social pressure is the world's oldest fitness hack. We made it digital, automated, and weekly. Your group will know before you've had your morning coffee.

add_a_photo

Photo Proof, Every Time

Live scale photo. Metadata checked. Old screenshots rejected.

bolt

Streaks Break Publicly

Miss a week? Streak resets. Your group sees it instantly.

balance

% Change — Fair for All

Ranked by percentage, not kg. Equal at 60kg or 120kg.

lock

Weight Stays Private

Only your % change is public. Actual numbers are yours alone.

Monday Reveal · Week 8 Live · Bangalore
🥇
P
Pranith
Verified · −4.2% · 🔥 8 week streak
↑ #1
4
R
Rahul
Missed 2 weeks. No streak. Group notified.
↓ Drop
😬 Rahul skipped. The group got the notification 6 minutes ago.
Expansion Module

TERRITORY MODE

Claim Bangalore piece by piece. Run loops, close the GPS path — that zone is yours. Dominating Indiranagar grants 2× bounty multipliers.

Live · Indiranagar
①

GPS validates every metre

You must physically run the boundary. No shortcuts, no faking.

②

Monthly km² leaderboard

Most territory at month-end wins gear. Resets every 1st.

③

Run more, claim more

Coins earned through verified activity. Spend them on territory.

Top Conquerors

@NAMMA_SQUAD
12.4 km²
@VortexRunner
8.9 km²
@Indiranagar_King
5.2 km²
What You Win

Not XP. Not badges.
Actual vouchers.

👟
Running Shoes
Footwear Voucher
🏋️
Sports Equipment
Gear Voucher
💊
Protein Bundle
Nutrition Pack
⌚
Fitness Tracker
Wearable Voucher
🎽
Sportswear
Apparel Voucher
💪
Cult.fit Pass
Studio Sessions
🥗
Healthy Meals
Delivery Credits
🩺
Health Checkup
Wellness Voucher
👟
Running Shoes
Footwear Voucher
🏋️
Sports Equipment
Gear Voucher
💊
Protein Bundle
Nutrition Pack
⌚
Fitness Tracker
Wearable Voucher
🎽
Sportswear
Apparel Voucher
💪
Cult.fit Pass
Studio Sessions
🥗
Healthy Meals
Delivery Credits
🩺
Health Checkup
Wellness Voucher
Early Testers

The board doesn't lie.

"I've tried five fitness apps. None of them made me actually scared to skip a workout. Knowing my office group would see my missed weigh-in on Monday — that's different."

A
Aditya R.
Software Engineer, Koramangala
−5.1%

"The territory mode got me running routes I'd never have done otherwise. Seeing someone take my zone in Indiranagar was genuinely annoying. Which meant I went out and took it back."

N
Nisha K.
Product Manager, HSR Layout
+8 km²

"I came last in week one. My friends wouldn't let me forget it. By week six I was #2. The embarrassment is the feature — not a bug."

V
Vikram S.
Gym Owner, JP Nagar
−6.3%
347 spots left in the Bangalore beta

Your Arena
Awaits.

Season 1 (Bangalore Launch) — secure your spot. No credit card. No fluff.

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